As a social media platform, Instagram has hundreds of thousands of followers. With so many people visiting the site every single day, it is easy for a business or brand to get lost in the shuffle and have no one to turn to for help. However, with the importance placed on face-to-face interactions on the Internet, it is imperative that businesses and brands find a way to interact with their customers. By following a few simple steps, a business owner can make sure that their social media presence is as prominent as possible. Here are five tips for ensuring success with an Instagram account.
First, having more Instagram followers (seguidores) creates a more reliable online image. Those who want to build a strong brand on Instagram simply have to have a more credible, trusted look. For this to happen, many people have to be following the accounts they are trying to promote, which leads to less than half of those following actually doing so. Thus, in order to really build credibility, a business owner needs to have many followers.
Second, following users with high engagement levels increases the chances of gaining a better page ranking. The higher the engagement, the more likely a page will rank higher on Google search results. Thus, for businesses who want to gain more exposure online, it makes sense to follow users that have a large engagement rate. These users will be more likely to share content with their followers, which can potentially result in more online exposure for the business.
Third, following users with high follower counts but low engagement levels can result in the loss of a significant amount of engagement. Businesses that do not have a plan to compensate for the loss of engagement are at a serious disadvantage. A good way to counteract this is to find instagram followers who have a high engagement level but a low number of comments per post. These followers will likely be interested in your content and may even recommend it to their contacts. This strategy can significantly increase the amount of engagement a company receives.
Lastly, following users with high engagement rates but low post types can lead to wasted opportunity. Users who only comment on images or post types will not likely be as likely to spread your content to their networks. Thus, a company must choose between reaching a large amount of followers through comments or a small number by posting unique content. If it is possible to do so, it is worthwhile to focus on post types that will reach a wide variety of audiences. For instance, a fashion company may want to post images of their products, videos, coupons and special deals.
Once a user has added you as a friend, it is important to keep your account in good standing. A person who likes what they see should see it as an endorsement of their liking. While they will likely engage with someone who has like them, they will not likely follow someone who has no likes or comments. For this reason, it is important to work on gaining the engagement levels that will make it easier for followers to perceive your content as they would like to.