Let’s face it; the real estate industry is not a cheap one to be in. How can you expect to make a bigger profit with all of these costs and expenses that you have daily to keep your doors open or pay for advertising? However, successful realtors like Cassidy Davey of the Lafleur Davey real estate agency have cracked the code to real estate.
Well, there are seven secrets out there, but most people do not know about them.
- Create a blog
A real estate agency that has its website with an active blog will see more traffic than those without. Blogging enables you to create fresh content on your site and continuously grow visibility for free, which will also help you gain new clients. It’s all about staying relevant in the industry. Not only can blogging give agents a fresh way to market themselves and their listings, but it can also help them communicate with clients.
- Know your worth
We all know the saying, “you get what you pay for.” So if someone is offering to sell their home at a steal of a price, be wary. If it sounds too good to be true, then it probably is! I’m not talking about buying that expensive car or paying more than retail value for something, but there are some shady people out there when it comes to real estate. If you think that someone is trying to steal your listing, then they probably are! Just know what the average market value of the property is, and don’t settle for less.
- Don’t be afraid to go the extra mile
Every real estate agent is different in their way. Some agents will charge a flat rate, while others do it by commission only. If you are an agent who charges on percentage, make sure you don’t sell yourself short either!
Remember, your home is most likely one of the biggest purchases someone will make in their lifetime. You may lose a couple of thousand dollars, but you could also gain thousands too!
- Make sure you are in the right type of real estate agency
Working for a corporate company is great, but that comes with its own set of risks. It can be hard to get all of your clients together since only one listing agent per sale, and commissions do not come directly from who sells it. You don’t want to work somewhere where you’re not given the proper help you deserve.
Working for a smaller company can be better because there is a more personal feel, and they will get behind their agents 100%. You won’t have an issue with getting all of your clients together, but make sure that support is always available when needed!
In conclusion, you want to make sure that your business is stable and that they have the means to stand by their agents when needed.
